Apple Ventures into Budget Laptop Market to Challenge Chromebooks and Windows PCs
Apple Inc. is making an unprecedented MOVE into the low-cost laptop segment with a budget-friendly Mac, targeting users currently loyal to Google's Chromebooks and Microsoft's basic Windows PCs. The strategy aims to capture casual users, students, and businesses seeking affordable devices for document work, web browsing, and light media editing.
Code-named J700, the device is in early production stages with overseas suppliers and could launch as early as the first half of next year. This marks a significant departure for Apple, historically focused on premium devices, as it seeks to expand its market dominance.
The company is also positioning the product as an alternative for potential iPad buyers who prefer traditional laptop functionality. Industry observers note the move could reshape competition in the education and entry-level business computing markets.
